Neuromarketing research suggests that when marketing materials engage a reader’s senses, brand recognition and message recall can increase. This USPS promotion encourages mailers to use the latest printing and production advancements to get mail noticed and opened.
To be approved, your mailpiece has to feature at least one of the following approved techniques:
- Specialty inks
- Sensory treatments
- Interactive elements
Participants in this promotion are eligible for a 5% discount. The mailing is sent through USPS Marketing Mail®. More information about requirements and eligibility can be found here.
2024 Guide
Tension is offering easy-to-read overviews of the USPS promotions, available to you. All final approvals and official information come from the USPS. This material has been designed for reference. Download our helpful info sheet for details on each promotion by clicking on the image above.
Important Dates
Registration Date
December 15, 2024 – July 31, 2025
Promotional Date
February 1, 2025 – July 31, 2025
Related Tension Products and Blogs
Trailing Edge Envelopes
These “edgy” envelopes deliver standout results. The unique design of the Trailing Edge envelope—with an extended rectangle, circle or other shape on the left edge—are USPS approved and garner immediate attention.
Special Finishes
Leave your direct mail recipients something to talk about with an attractive, intriguing finish.
Engage with Different Senses and Curiosities
Add intrigue and save with the Tactile, Sensory & Interactive Promotion from the USPS®.
All mailpieces submitted for the TSI promotion are subject to the approval of the USPS.
