2024 USPS® Promotions and Incentives
The 2024 USPS® promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology.
The information you find here is informational, and not meant to represent mailpieces approved by the USPS. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.
New to 2024
The 2024 Emerging and Advanced Technology promotion has been updated to add greater flexibility. Mailers can select a start date at any point during the 2024 calendar year. The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the calendar year.
Two New Mail Growth Incentives: The First-Class Mail® Incentive and the Marketing Mail® Growth Incentive.
Mailers Owners will receive postage credits by growing their qualifying First-Class Mail or Marketing Mail volumes in 2024 compared to volumes in 2023. Refer to PostalPro.com to understand all the requirements and specifics of these incentives.
2024 Guide
Tension is offering easy-to-read overviews of the USPS promotions, available to you. All final approvals and official information come from the USPS. This material has been designed for reference. Download our helpful info sheet for details on each promotion by clicking on the image to the right.
2024 Promotions
Tactile, Sensory and Interactive Promotion
Registration: December 15 – July 31
Promotional Period: February 1 – July 31
Informed Delivery Promotion
Registration: June 15 – December 31
Promotional Period: August 1 – December 31
Emerging and Advanced Technology Promotions
Registration: Year Round
Promotional Period: 6 consecutive months during CY2024
Personalized Color Transpromo Promotion
Registration: December 15 – July 31
Promotional Period: February 1 – July 31
Reply Mail IMbA™
Registration: May 15 – December 31
Promotional Period: July 1 – December 31
Retargeting Promotion
Registration: July 15 – November 30
Promotional Period: September 1 – November 30
Additional Information and Contact Information
Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. Additional program requirements and documents can also be found at the USPS website:
- Postal Pro: postalpro.usps.com/promotions
- Program Registration: gateway.usps.com
You may also get additional information from PostalOne! by email or phone at: MSSC@USPS.gov or 1-877-672-0007.