-
Office of Inspector General Report “Advertising Effectiveness and Age”
This report examines the impact age has on digital and physical advertisements.
-
Office of Inspector General Report “Tuned In: The Brain’s Response to Ad Sequencing”
This report examines the brain’s response to physical and digital ads.
-
Office of Inspector General Report “Using Mail to Build Brands”
This report examines how the use of direct mail can drive brand recall.
-
GEA and IPC Report: Direct Mail and E-Commerce
This report highlights the positive impact direct mail can have on e-commerce.
-
Envelopes vs. Postcards
Direct mail is a proven winner. Learn when, how and why to use either an envelope or postcard in your campaign.
-
Envelope Basics
Learn how to select, measure and order your envelopes with confidence with our Envelope Basics guide.
-
How to Measure a #10 Envelope
Discover how to accurately measure and provide measurements for your #10 envelope.
-
Maximizing Your Donor Communications
Captivate your audience with science in your envelope design.
-
EMA Commissioned Study: “Assessing the Future of the U.S. Mailing Industry”
This EMA commissioned study assesses the impact of a potential postal rate increase as proposed by the Postal Regulatory Commission (PRC).