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Office of Inspector General (OIG) Report “Marketers Perceptions of Informed Delivery”
The Postal Service has created two tools that it advertises as helping facilitate mail’s inclusion in omnichannel advertising: Informed Delivery (ID) and Informed Visibility (IV). Both can improve the value of mail for marketers by providing a gateway to digital communications channels.
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Office of Inspector General (OIG) Report “Vote by Mail and the Postal Service”
Vote by mail plays an important role in the U.S. elections. The Postal Service works diligently to ensure the process runs smoothly.
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Office of Inspector General Report “Generation Z and the Mail”
Because Generation Z is familiar with the USPS, the Postal Service seeks ways to educate and boost awareness of mail.
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Creating an Appealing Mailpiece
Learn to infuse haptics into your mailpiece.
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Choosing Your Format
Learn how to choose a format for your direct mailpiece.
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Testing Your Mailpiece
Learn how the industry defines direct mail testing and some tips for how to test.
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Targeting and Lists
Learn how to target the right audience and select the list that’s right for your campaign.
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Creating Your Offer
Learn how to craft an offer that appeals to your audience.
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Getting to Know the USPS
Learn about key USPS players, resources and programs.
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