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USPS Mail Moments: 2016 Review
The USPS commissioned Summit Research to conduct a study on 2016 Mail Moments.
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Media Usage Survey 2016 by Target Marketing
An annual report analyzing marketing investments in terms of budgets, media, tools and strategies.
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Direct Mail: Integral to the Marketing Mix
InfoTrends data on how the envelope is integral to the direct mail campaign, as presented at the 2016 Envelope Manufacturers Association conference.
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Two Sides Survey: Reading from Paper or Reading from Screens
Two Sides, a global nonprofit organization created to promote the responsible production, use and sustainability of paper and print, commissioned a survey on consumer reaction to the switch from paper-based to digital media
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Access for All: American Attitudes Regarding Paper & Digital Information
Consumers for Paper Options commissioned a survey on attitudes toward efforts by the government and private sector to transition consumers to digital formats.
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Office of Inspector General (OIG) Report “Enhancing Mail for Digital Natives”
The Office of the Inspector General (OIG) commissioned research of Digital Natives to better understand current uses and perceptions of mail, and reactions to digitally interactive and well-design mailpieces.
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Office of Inspector General (OIG) Report “Will the Check Be in the Mail? An Examination of Paper and Electronic Transactional Mail”
Office of Inspector General (OIG) report detailing consumer preferences for receiving and paying bills.
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Office of Inspector General (OIG) Report “Enhancing the Value of Mail: The Human Response”
Office of the Inspector General (OIG) report on the comparative effectiveness of mail with neuroscience.