Leverage the Four Envelope Hot Spots
Tension looks for ways to avoid your mailings getting called the “j-word.” It’s a word we don’t even mention around here. So when your goal is to up your response rate, consider one of the envelope’s four hot spots: the indicia.
Postage is important for more than getting your mailing delivered. Without knowing it, it’s telling a story. That’s because the indicia, along with the address, teaser area and return address, is one of the envelope’s four hot spots. Or more simply, it’s one of the first places the eye naturally tracks to when picking up an envelope. Your postage is getting checked out – is it standard mail? First class? Recipients frequently use postage as an indicator of a mailing’s importance. A dull indicia may accidently convey that your mailing is not a priority.
Communicate Your Mailing’s Importance
While a pre-printed indicia or metering may be cheaper in the short run, it could cost you in response. An embossed indicia from Tension, either first class or standard mail, communicates that the envelope contains something important, something worthy of the raised indicia. The patented embossed indicia from Tension can give your response rate a lift for just a fraction of the cost of handling and applying live stamps.
