2025 USPS® Promotions and Incentives
The 2025 USPS® promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology. Stay tuned to this page for the latest announcements from the USPS.
New to 2025 – Two Add-On Options
Informed Delivery
Participants can earn an additional 1% discount by combining an existing promotion with Informed Delivery®. Business mailers can conduct an interactive Informed Delivery campaign to reach their target audience on a digital channel by integrating colorful and interactive campaign elements.
Sustainability
If mailers are able to demonstrate that the paper used in their mailings is responsibly sourced and sustainability produced with an eligible certification, than an additional 1% discount.
The information you find here is informational, and not meant to represent mailpieces approved by the USPS. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.
2025 Guide
Tension is offering easy-to-read overviews of the USPS promotions, available to you. All final approvals and official information come from the USPS. This material has been designed for reference. Download our helpful info sheet for details on each promotion by clicking on the image above.
2025 Promotions
Integrated Technology Promotion
Registration: November 20, 2024 – December 31, 2025
Promotional Period: 6 consecutive months during CY2025
Tactile, Sensory and Interactive Promotion
Registration: December 15, 2024 – July 31
Promotional Period: February 1 – July 31
Continuous Contact Promotion
Registration: February 15 – December 31
Promotional Period: April 1 – December 31
Reply Mail IMbA™
Registration: May 15 – December 31
Promotional Period: July 1 – December 31
First-Class Mail®
Advertising Promotion
Registration: July 15 – December 31
Promotional Period: September 1 – December 31
Add-Ons*
Additional discounts can be added to a promotion. Available all year long.
*Reply Mail IMbA™ not eligible.
Additional Information and Contact Information
Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. Additional program requirements and documents can also be found at the USPS website:
- Postal Pro: postalpro.usps.com/promotions
- Program Registration: gateway.usps.com
You may also get additional information from PostalOne! by email or phone at: MSSC@USPS.gov or 1-877-672-0007.
