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2022: A Year in Review
Take a look back at some of our most popular blogs from the year.
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Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
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Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
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Self Mailers: Thinking Outside the Envelope
Self mailers can offer more bang for your buck—if you know how to use them.
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Vertically Grooved Embossed Envelopes
Textured envelopes are known for capturing attention. Tactile elements get noticed right away – the texture can be felt as soon as the recipient removes the envelopes from the mailbox…
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What is a Flat?
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
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Direct Mail Basics: Testing Your Mailpiece
Learn more about the importance of testing your direct mail campaign.
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Direct Mail Lists: Acquisition vs. Retention Lists
Tension’s Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
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Product Spotlight: 3 Ways to Create a Brilliant Direct Mailpiece
Make a good first impression in the mailbox with an envelope made with metallic paper, ink or foil.
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