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Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
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Copy That: Using Copy to Create an Appealing Mailpiece
Capture customers attention with good copy
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Direct Mail Basics: Choosing Your Envelope and Direct Mail Format
We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
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Direct Mail Basics: Testing Your Mailpiece
Learn more about the importance of testing your direct mail campaign.
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Direct Mail Lists: Acquisition vs. Retention Lists
Tension’s Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
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Crafting Your Direct Mail Offer, Part 2
Learn best practices for crafting an offer that is strategic.
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Crafting Your Direct Mail Offer
Keep your business objectives in mind when crafting your offer.
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Tips for Choosing Your Mail Format: Envelopes vs. Postcards
Get to know the pros and cons of the two most popular direct mail formats – envelopes and postcards.
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Get to Know the USPS and the Classes of Mail
Become familiar with the different classes of mail for businesses.
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