Informed Delivery® from the USPS®, is a service that provides users the opportunity to preview their mail via email and manage their incoming packages. Business mailers are encouraged to participate in this promotion by conducting an interactive campaign, with bold and interactive campaign elements. Business mailers also have the opportunity to earn mail discounts by participating in the 2021 Informed Delivery Promotion.
USPS Informed Delivery Promotion
With over 28 million users1, Informed Delivery looks to grow its database. The USPS 2021 Informed Delivery promotion encourages mailers to register and conduct an Informed Delivery campaign on qualifying mailpieces.
Promotion Registration: July 15, 2021 – November 30, 2021
Promotion Dates: September 1, 2021 – November 30, 2021
Discount: 2% discount on postage for business mailers who register for the Informed Delivery promotion and conduct an Informed Delivery interactive campaign on qualifying mailpieces.
Related Tension Posts
Check out this post for an overview for business mailers on how to create an interactive Informed Delivery campaign. For more information, see this post to download a recent Office of the Inspector General report on Marketers Perception of Informed Delivery.
2021 USPS Promotions and Incentives, Simplified
USPS Promotions White Paper
Our white paper takes a deep dive into each promotion, highlighting approved mailpieces, available discounts and more. Click here to download.
For full program requirements, click the link here*. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions.
The 2021 USPS Informed Delivery promotion is the perfect way to integrate digital products into your marketing strategy. This promotion can also help you earn mail discounts. Contact us to discuss the right mailpiece for your Informed Delivery campaign.
*All approvals must come from the USPS. The information presented here is for illustrative purposes only.
1 – USPS Product Innovation Stats as of July 20-24, 2020.