Implement best practices to boost sustainability efforts
It’s no secret that sustainability has become more important to the average consumer, and research has shown that businesses that embrace the challenge to be more eco-conscious are more likely to be viewed favorably. The mailing industry is also exploring ways to adopt more sustainable practices. Whether you’re sending marketing materials, invoices, or product shipments, making small changes to your mailing processes can have a significant impact on the environment.
Here are three sustainability-minded ideas to consider for your mailings, including how taking advantage of USPS® promotions and using Tension products can help achieve your goals.
1. Take Advantage of USPS Sustainability Promotions
In 2025, the USPS began offering a sustainability add-on as part of their promotions. This add-on gives mailers an opportunity to earn up to 5% in postage discounts for using paper from certifiable, responsible sources, such as the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI). By participating, you can lower mailing costs and align your mailing practices with your sustainability goals. More information on the USPS promotions and the add-ons can be found on our dedicated promotions page.
2. Promote Your Sustainability Efforts
With almost 44% of global consumers stating that they are more likely to buy from a brand with a clear commitment to sustainability, it’s crucial that mailers highlight their environmental efforts with their audience. By promoting your sustainable practices right on eco-friendly mailpieces, via appropriate logos or messaging regarding sustainability commitments, you can build trust and attract environmentally conscious customers. Demonstrating a commitment to sustainability not only aligns with consumer values but also helps your brand stand out in an increasingly competitive market.
3. Incorporate Tension Products for Maximum Sustainability
Tension’s Recyclable Padded Mailers are a sustainable alternative to plastic mailers, as they are 100% recyclable. Made from certified, chain-of-custody (CoC) paper, they offer superior protection while being lightweight and eco-friendly. With customizable branding and a “How2Recycle” label, these mailers help businesses reduce environmental impact and meet consumer demand for sustainable packaging.
Additionally, Tension’s ALTA envelopes are designed for reuse. With a perforated edge, these envelopes can serve as both send and return envelopes, reducing the need for multiple mailings and materials, which helps cut down on paper waste.
Tension offers sourcing-certified, CoC, or recycled paper for our envelopes as an option. We also offer a range of environmental certifications, including SFI® Sourcing Certified for envelope manufacturing and FSC® certification, ensuring you can select a sustainable paper option that meets your needs.
A Greener Way to Mail
From eco-friendly mailing options to sustainable paper choices, you can make a meaningful difference in reducing waste. Let Tension guide you in making sustainable choices for your business. Contact us to explore our eco-friendly products and elevate your sustainability efforts.
