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How EPR Impacts Envelope and Print Mailers
For decades, taxpayers have largely funded most residential recycling programs for things like paper and classic. Proposed Extended Producer Responsibility (EPR) laws may change that. Overview of Existing Legislation Extended Producer Responsibility (EPR) laws require companies that place products, packaging, and other covered materials into the marketplace to help pay for the systems that collect,…
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USPS® 2027 Promotions & Incentives
The U.S. Postal Service (USPS®) 2027 Promotions & Incentives Program offers valuable opportunities for both direct mail and transactional mailers. Registration begins soon, with updates designed to encourage more engaging, innovative, and cost-effective mail. Two new promotions were added this year in addition to carry-over promotions from 2026, and with ongoing add-on incentives, 2027 could…
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Bridge Conference 2026: What Nonprofit and Direct Mail Marketers Need to Know
Get a brief recap of major takeaways from the Bridge Conference 2026.
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The Future of Mail – Essential Insights from NPF 2026
From May 3-6, Tension associates exhibited and had the opportunity to connect with customers, partners, and fellow industry leaders, at the National Postal Forum.
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140 Years of Craftsmanship, Discipline, and Enduring Partnership
In honor of the the 140th anniversary of Tension Corporation, learn more about how we have honored our core values and dedication to innovation.
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Print Marketing Trends for 2026: How to Build Smarter, Measurable Campaigns
Explore print marketing trends, including visibility, personalization, automation, and omnichannel integration to build smarter, measurable campaigns.
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Print Marketing Trends for 2026: Creative Ways to Stand Out and Get Opened
Discover the top print marketing trends for 2026, including creative design, tactile mail, specialty finishes, and interactive formats that drive engagement.
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How to Measure and Effectively Test Your Direct Mail Campaigns
Direct mail testing isn’t just about trying something new, it’s about learning what actually drives response, revenue, and long-term value from what you’re currently doing (or not doing), and making a plan to adjust.
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USPS 2026 Promotions: Bigger Discounts and New Opportunities for Mailers
Get details of the USPS 2026 Promotions & Incentives Program, including the new 10% Catalog Insights offer and key mail planning registration dates.
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