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The Reply Mail IMbA™ promotion is new for 2024 and encourages reply mail customers to adopt IMbA static or serialized barcodes. The USPS has released their guide for the Reply Mail IMbA promotion and it can be found here.

The tiered discounts are listed as:

3% Discount: Mailpieces with a Static IMbA

6% Discount: Mailpieces with a Serialized IMbA


Important Dates

Registration Date

Promotional Date

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