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The 2023 USPS Informed Delivery Promotion
The Informed Delivery® service from the USPS®, is a free service that send users daily emails with a preview of their expected mail and packages for the day. Business mailers can participate…
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Taking a Lean Approach at Tension
Lean is a systematic approach of continuous improvement based on setting standards aimed at eliminating waste throughout an organization.
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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New in 2023: Reply Mail IMbA™ Promotion
Register for the USPS Reply Mail IMbA Promotion and receive discounts on eligible mailpieces.
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Using Direct Mail to Engage with Gen Z
Learn more about the relationship between Gen Z and businesses and how to tailor direct mail to this target audience.
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UV Ink Part 3: UV Enhancements & Sustainability
Part 2 of this series examined the ultraviolet (UV) printing process, including UV ink’s quick-curing properties that make it popular among direct mail marketers. In this installment, we’ll explore other…