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Direct Mail Lists: Acquisition vs. Retention Lists
Tension’s Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
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Determining the Best Print Process for Your Envelope Project
Take an in-depth look at the differences between flexo and offset when deciding the right print process for your next project.
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Print Basics: Ink Production
Learn how your brand colors are created in the ink production.
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Crafting Your Direct Mail Offer
Learn best practices for crafting an offer that is strategic.
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Crafting Your Direct Mail Offer
Keep your business objectives in mind when crafting your offer.
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Tips for Choosing Your Mail Format: Envelopes vs. Postcards
Get to know the pros and cons of the two most popular direct mail formats – envelopes and postcards.
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4 Design Tips Your Prepress Team Wants You to Know, Part 2
Learn how color match and design approvals during Prepress can boost your mailing.
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4 Design Tips Your Prepress Team Wants You to Know, Part 1
Learn helpful tips for proof review and artwork preflight in prepress.
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Print Basics: Lithography, the Direct Mailer’s Muse
Offset lithography is the ideal printing process for direct mail and is also known as the Direct mailer’s muse. Learn more about the offset printing process here.
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