The Reply Mail IMbA™ promotion is new for 2024 and encourages reply mail customers to adopt IMbA static or serialized barcodes. The USPS has released their guide for the Reply Mail IMbA promotion and it can be found here.
The tiered discounts are listed as:
3% Discount: Mailpieces with a Static IMbA
6% Discount: Mailpieces with a Serialized IMbA
2025 Guide
Tension is offering easy-to-read overviews of the USPS promotions, available to you. All final approvals and official information come from the USPS. This material has been designed for reference. Download our helpful info sheet for details on each promotion by clicking on the image above.
Important Dates
Registration Date
May 15, 2025 – December 31, 2025
Promotional Date
July 1, 2025 – December 31, 2025
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