This Year’s Most Popular Blogs
As 2024 draws to a close, we take a moment to reflect on the year by showcasing some of our most popular blogs. As an industry leader, we’re excited to continue delivering valuable content in the year ahead. Wishing you a new year filled with success and happiness!
TEN Groove Envelopes and the Tactile, Sensory and Interactive Promotion
When it comes to transactional mail, data suggests that people almost always open it. In fact, one report found that once the mail is opened, people spend an average of 2 to 3 minutes reading transactional mail versus 15 to 20 seconds reading a transactional email. Making your transactional mail that much more interesting with TEN groove embossing from Tension can grab attention, and increase the likelihood that a mailpiece will be opened. In this blog, learn about how TEN groove can add a tactile element to your transactional mail, while also saving on postage with this promotion from the USPS: TEN Groove: Better Experiences, Better Conversion
Phygital Marketing: Part 1, 2 and 3
The term “phygital” (a blend of physical and digital) marketing was introduced in 2007 by an advertising expert. It refers to the integration of technology into direct mail to enhance digital interaction. As audiences continue to experience digital fatigue, marketers are looking for ways to marry the tactility of direct mail with the convenience of digital engagement. This three-part blog series explores the relationship between digital marketing efforts and physical mailpieces: Phygital Marketing: Where Print and Digital Meet, Part 1, Phygital Marketing: Digital Elements of Phygital Marketing, Part 2 and Phygital Marketing and the USPS Promotions, Part 3
Utilizing Sequentially Numbered Checks
Tension’s Uncompromised Check Solutions are designed to meet the strict requirements of our customers, including the ability to produce checks with consecutive or sequential numbering. This feature is essential for ensuring financial accuracy and security. In this blog, learn more about Tension’s uncompromised check offerings and the ways that sequentially numbered checks maintain security: Increase Security with Sequentially Numbered Checks
Choosing the Right Printed Products
Print marketing products provide a wide range of customization options, enabling businesses to align materials with their unique branding and messaging. When incorporated into a comprehensive marketing strategy, these tailored print materials strengthen brand consistency and improve message clarity across multiple channels. Review a few of the different printed products from Tension and how to get the most out of your efforts: Selecting the Right Printed Product for Your Campaign
Direct Mail Best Practices: Part 1, 2 and 3
On June 13, Tension hosted a webinar in our ongoing “Lunch & Learn” series titled “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this three-part blog series, we review the importance of data hygiene, important tips for creating an effective nonprofit direct mail campaign and the impact design plays on a campaign: Direct Mail Best Practices for Donor Engagement, Direct Mail Best Practices for Data Hygiene and Direct Mail Best Practices for Designing for Impact.
