Let your audience and objective guide your campaign decision-making.
Print marketing has been around for years — centuries, in fact— because it works. Like most anything, though, best practices evolve. That’s why it’s important to reassess your print marketing process from time to time. Tension offers a wealth of print marketing products and mail print products to meet a variety of needs. Let’s review a few options here, along with suggestions for who might use them and how to ensure that both you and your audience are getting the most out of your efforts.
Print Products
Print marketing products offer extensive customization options, allowing businesses to tailor materials to their specific branding and messaging needs. When integrated into a comprehensive marketing campaign, these customized print materials enhance brand consistency and message clarity across various channels. This cohesive approach ensures that every piece of the campaign contributes synergistically to achieving strategic marketing objectives.
Customizable Labels
Customizable labels can be used across industries — including automotive, financial, retail, healthcare, manufacturing and government — to grab attention in unexpected ways, highlight important information and drive engagement.
Sticky Notepads
Sticky notepads boost brand awareness by making an impression that … sticks! This passive advertising tool does the work for you thanks to its utility and staying power. Retailers might use them as a promotional product. Nonprofits could send them as gifts to thank donors, while service providers could hand them out to both partner vendors and customers to stay top of mind for when a need arises.
Presentation Folders
Presentation folders make the best first impression. Any business in the service industry, including insurance agencies, law firms, financial institutions, and schools and universities, can use them to share important information while exuding professionalism.
Mailed Printed Products
Printed products sent by mail combine creativity and practicality, making them ideal for targeted outreach and brand awareness. They not only effectively deliver information but also leave a lasting impression, essential in any robust marketing strategy. Below, discover three mailed print product examples that showcase detailed information about products or services and are designed to inform and captivate your audience.
Direct Mail Inserts
Direct mail inserts such as buck slips, the go-to envelope stuffers, are suitable for nearly every marketing campaign, grabbing attention while providing concise, targeted information. Financial institutions and other service providers may use buck slips for regular billing statements, while bifolds, trifolds and other inserts can make any campaign pop.
Continuous Forms
Continuous forms are a direct mail staple that can be easily personalized and inserted into any mail piece to make responding nearly effortless. Extremely versatile, the forms can also be used by any business for ordering and invoicing.
Booklets
Booklets are concise yet offer enough space to share a thorough summary of goods and services, important product terms and conditions, and more. Proven effective in industries like banking, nonprofit, and architecture and design, booklet’s have versatility really makes them applicable across the board.
Download Our White Paper
Download Tension’s “How to Get the Most Out of Your Print Marketing” white paper to learn more about about the right print marketing products for you.
Work with Tension
Tension’s capacity to provide customers with top-quality, innovative and cost-effective mail piece solutions simply can’t be achieved by our competitors. Explore more print marketing products and mail print products online at tension.com. For help from one of our team of experts contact us today.
